WHAT I DO:
-
Create ideas for advertising campaigns and for content marketing.
-
Create content strategies and SEO optimized content.
-
Inspire and lead teams of writers, translators and designers.
-
Copywriting and editing for TV/video, social media content and ads, print, blog (long and short form), radio, journalism, product descriptions, websites, digital banners and email.
-
Create and manage social media ads campaigns.
-
Presentation of strategic creative concepts with clients and project management.
-
Work in close collaboration with art and creative directors, production and account management team.
-
Work in pre-production and production of video.
-
Work in translations and localization services for websites and blogs: overseeing language quality across the user experience and linguistic QA, providing linguistic guidance and responsible for overall tone and voice for brands.
EXPERIENCE WITH:
Mac OSX and Windows
Microsoft Word, Power Point, Excel, Google G Suite
Sprouts Social, Later, Wix, Canva
Drupal CMS System
Facebook Creative Hub and Ads Manager
​
WORK EXPERIENCE:
Bilingual Sr. Copywriter & Strategist
06/2022 to present
​
Championing ideas and shaping marketing campaigns that help build, deepen and maintain meaningful connections with Latinx consumers. Responsible for crafting concepts, strategies and copy that are consistently in tune with the Target voice and inclusive approach.
​
Multicultural Creative Manager
United HealthCare
07/2023 to present (Freelance)
​
Combine deep cultural insight with strategic marketing expertise to design and execute bilingual campaigns that authentically connect with diverse audiences. Shape Spanish-language brand narratives to boost engagement and loyalty across channels. Oversees the full translation process, from vendor coordination to legal compliance. Creator of comprehensive Spanish glossaries and style guides. Recognized for a meticulous eye for detail and a collaborative approach.
​
Spanish Content Lead
01/2021 to 06/2022
​
Conceptualize and create original content in Spanish for print, social, video, radio, OOH, and search. Lead conceptualization and creative efforts for new campaigns in collaboration with CD for the Hispanic Market. Craft the strategy and brand voice in Spanish to produce thoughtful messaging that delivers on business goals per market. Support and develop the creation of content in English for various markets and channels. Supervise the translation process and deadlines for all content in Spanish for all channels and markets. Oversee the translation process and edit translated content when needed. Oversee creative content in Spanish for video pre-production & production.
​
Bilingual Lead & Editor
2020 (Freelance)
​
Crafted original content and adapted content from English to Spanish for website, video, social and radio. Brainstormed and partnered closely with other writers and account team to bring content to life. Reviewed Spanish translations for accuracy and proofread final materials, in both English and Spanish, to make sure it adheres to rules and regulations.
​
Bilingual Content Lead
2010 to 2020
​
Clients: Benefits.gov and DisasterAssistance.gov, Allstate, Fiesta –Tax and Insurance Service, Bimbo, Pop-Tarts, Cheez-It, Eggo, Pringles, Gallo Family Vineyards, TRESemmé, Dove, Suave Professionals, Caress, Degree, POND’S, Knorr, Vive Mejor (Unilever Former Hispanic Platform), Electrolit, Qué Rica Vida (General Mills Hispanic Platform) and Rasmussen College.
Bilingual Content Manager
2020 (Freelance)
​
Create and manage all content for @LoveOneToday and @SaboreaUnoHoy, –Instagram, Facebook, LinkedIn, Twitter, YouTube and Pinterest–, including ads, email marketing and PR efforts in English and Spanish.
Spanish Program Director & Founder
2015 to 2017
Created an after school Spanish Immersion Program to help kids in public schools have access to a second language at a low cost. Program runned in Pacific Beach.
​
Writer and Editor
2009 to 2011
Clients: General Dynamics, Schmoop, Univision, Spanish Broadcasting System, Hora Hispana-NY Daily News.
Editor for Latin America
HOY Newspaper/ Tribune Publishing
2004 to 2009
Established daily news Latin America coverage for Hispanics living in Chicago and Los Angeles and coordinated the editorial content of an average of 10 pages per day.
​
General Assignment Reporter
HOY Newspaper/ Tribune Publishing
2003 to 2004
Reported news, covering the New York Metro area on topics that impacted the Hispanic community.
Broadcasting Assistant (Intern)
2002 to 2002
Conducted interviews related to the main daily topic in the talk show Here & Now. Provided operational and logistical support to the News Division. Edited audio material. Assisted with short and long-term department initiatives and in the radio archive.
EDUCATION:
University of El Salvador (USAL), Buenos Aires, Argentina
Bachelor in Advertising/ Journalism
​
WHEN I AM NOT CREATING CONTENT
I am practicing or teaching yoga (200 RYT Certified) or recording my podcast